We all have good days and bad days. Me? I have a lot of good weeks, followed by a mind-numbing week of crippling depression. My motivation is completely drained, I lose the urge to get out of bed in the morning, and I crawl through the days in a trance — robotically doing the motions, with a heavy, dark cloud hovering in my chest.

I know you’re reading this because you probably go through something similar; you want to know how to stay motivated during these low points.

The answer is, it’s very very tough. Sometimes it feels impossible —…

A lot of designers today are well versed with technology and mobile interfaces. Contemporary smartphone behaviour, like gestures, navigation, and iconography, has become so second-nature to us that we sometimes forget that everyone else still finds them novel and daunting.

Thus, when we’re trying to solve simple problems, our assumptions unconsciously become a barrier to inclusiveness.

This article mainly focuses on two giant learnings I’ve gained from a relatively small UX project:

1. What’s obvious to you, may not be obvious to someone else

2. When done right, tiny tweaks can make a big impact

The Problem

When booking a trip through…

The market for prototyping tools is a competitive one. There are so many great products built to enable designers to deliver the best experience for users. For a UX designer just starting out, the choices are endless.

In order to pick the right tool for you, you’ll need to explore everything at your disposal — including the heavy weights in the arena like Sketch, Axure RP, Invision and the new contenders such as Figma, Adobe XD or Wondershare Mockitt. Unless you try them, you won’t find the hidden gems that attract you to a specific application.

For example, even if…

Have you ever wondered why that quirky friend of yours has recently been obsessing over foreign romance shows you’ve never heard of? Why has she suddenly started responding to your texts with ‘Annyeong-haseo’ instead of ‘Hi’? Why on earth does she lift up her hand and make a finger-heart every time you take a selfie together?

It may all seem peculiar to you — and you’re not alone. Many are intrigued by the sudden rise of South Korean media’s popularity in India. …

Signing-up on a platform shouldn’t be painful — it should be fast, smooth and intuitive. That’s why we set out to make it as easy as possible for a user to join the GoIbibo family.

What was the current flow like?

We examined our current Sign-Up page, and identified the problems it carried with it.

Some people are born with patience, some learn it the hard way. I’m the latter.

When I was younger, I found myself desperately scrambling to do a million things, and not being able to finish a single one of them.

I wanted to read a ton of books, write a best-selling novel, master playing the Moonlight Sonata, hit the gym and have a social life — all in the same day.

Ambitious? Yes. Practical? Not really.

I also wanted instant results. For example, I’d buy a new face mask, use it once and expect flawless skin overnight.

Finally, at 28…

Cards? You mean like Poker?

Close. But no, not exactly.

We’re talking about “cards” in User Interface terms. Although it’s not untrue that the concept of cards in UX is inspired by its real-life counterpart.

So what’s a card in UI/UX terms? The Nielsen Norman Group defines it as below:

Definition: A card is a container for a few short, related pieces of information. It roughly resembles a playing card in size and shape, and is intended as a linked, short representation of a conceptual unit.

Let’s say I’m locked in a room and given a large batch of Chinese writing. I don’t know any Chinese, neither written nor spoken. I can’t even differentiate the writing from other similar scripts, such as Japanese. Now, I receive a second batch of writing, but this time with a set of instructions in English (which I do know) on how to correlate the first batch with the second. I use these English instructions to find patterns and common symbols in the writing.

I then receive a third batch of writing, once again with a set of English instructions, which…