Because sometimes it’s better to nip potential issues in the bud, than try to mend a user’s broken trust — Picture this — you’re driving your car along a dirt path. It’s raining cats and dogs. You have a destination to reach, and you’d like to get there as quickly as possible. …

And this is what we learnt from it — One balmy Friday afternoon in May, the design team at LazyPay decided to sit down and try a quick-and-dirty, remote design sprint. A remote design sprint, you ask? What’s that? Well, a usual design sprint is a 5-day process where the team gets together to validate ideas, solve problems, build…

How to stay true to your designs while managing stakeholders — The premise was simple: design and launch a superior credit card alternative for young Indians — in short, build LazyCard. And that’s where Kuldeep came in — the designer in charge of LazyCard. Very quickly, Kuldeep realised this project was not going to be an easy one. His mission was…

Design capitalist or communist — where do you stand? — A few months ago, the designers at Zeta initiated a crowdsourced survey to aggregate salary information, in an attempt to bring transparency to the design compensation landscape in India. (The results came out a few weeks ago. You can check it out here.) Here’s a preview:

How to make your content inclusive, and why it’s important — Google recently announced plans to introduce gender-neutral prompts while writing text in the Google Workspace. This is a welcome step in the right direction. We’ve always been taught to consider inclusivity as optional — good to have, but not a priority. However, the hard truth is: If you are not…

Hint: it’s got to do with making lists — We all have good days and bad days. Me? I have a lot of good weeks, followed by a mind-numbing week of crippling depression. …

How a few small changes can make a big difference to feature discoverability — A lot of designers today are well versed with technology and mobile interfaces. Contemporary smartphone behaviour, like gestures, navigation, and iconography, has become so second-nature to us that we sometimes forget that everyone else still finds them novel and daunting. Thus, when we’re trying to solve simple problems, our assumptions…

Watch out for these in your tool, to keep your workspace and design processes neat and tidy — The market for prototyping tools is a competitive one. There are so many great products built to enable designers to deliver the best experience for users. For a UX designer just starting out, the choices are endless. In order to pick the right tool for you, you’ll need to explore…

Improving the sign-up experience on the GoIbibo mobile app — Signing-up on a platform shouldn’t be painful — it should be fast, smooth and intuitive. That’s why we set out to make it as easy as possible for a user to join the GoIbibo family. What was the current flow like? We examined our current Sign-Up page, and identified the problems it carried with it.